We think most people on the forefront of sales/marketing/SEO are embracing RSS with a passion. The possibilities seem endless and the benefits seem limitless. But getting the average "Joe Internet" user to embrace it, well that's another story. Although RSS usage is growing fast in all arenas, many people who are using RSS through feeds or distributed content have no idea they are using RSS. We think that's just fine!

WHAT YOU SAY! Well let's just say I'm being realistic. We think the answer is to offer your clients a special download application, small, easy to install/uninstall, easy to use and unobtrusive. So with that in mind, consider what Southwest Airlines has done with their "DING" service. It's a small application the user downloads, installs, and receives special "DING" only discount airfare offers right on their desktop. When an offer comes in a sound plays the Southwest "Ding" we've all heard in their commercials on TV and a pop-up notice tells the recipient of the special offer. They click on the offer or close the notice. Fast, Easy and Effective. If the user no longer wants the service, they simply uninstall the application.

How successful has it been for Southwest? Over a million people have downloaded the "Ding" application and revenues have exceeded Sixty Million ($60,000,000) in just the first 12 months and growing.

Can this work for your company or organization?

We believe it can. Imagine having your logo and application on your clients desktop 24 hours a day with the ability to connect with them directly to offer special deals, update them with news, etc. You can personalize the message to the user, track clicks and responses to your offers. Truly a One-to-One marketing message that doesn't get filtered, blocked or lost in the shuffle. And delivery is almost guaranteed as long as their computer is on and connected to the Internet.

The application is a custom branded RSS reader dedicated to a single information source from RSS Focus. Your Brand - In Focus and On Target right on your clients desktop. And it can be affordable for companies and organizations of all sizes. We believe that a custom branded, dedicated feed reader can give your company the same benefits and a one-to-one connection with your clients.