RSS Focus - Your Brand - In Focus and On Target

Why a Dedicated Branded Single Feed RSS Reader

Chris Donald — Thu, 08 Jun 2006 14:16:44 -0500

RSS Focus is a specially designed application that brings live updates of your company's offers, product updates, sales info, news and other communications directly to your clients/customers desktop, allowing you to communicate your message fast and easy all within a custom branded message reader. In addition, the RSS Focus application provides quick and easy access to your web site with links or product spotlights and it's all branded with your logo, colors, etc.! Using RSS Focus can help you save time and money while speeding communications to your clients. [View Examples]

When clients install the application, everything is branded to your company. The installation will create a listing of your RSS Focus application with your chosen title in the programs lists as well as an icon on the users desktop and system tray.

RSS Focus purchases RSS Software pioneer Tristana

Chris Donald — Mon, 08 May 2006 08:56:41 -0500

RSS Focus has purchased the Tristana RSS Writer and Custom Branded Reader business from Charlwood eMarketing of Canada. Tristana Writer and Tristana Custom Branded Readers are used by more than 500,000 users worldwide...

RSS Focus offers individual user tracking and personalization to Mini-Reader

Chris Donald — Mon, 08 May 2006 08:56:29 -0500

RSS Focus has added tracking by user and personalization of feed articles. By adding a short registration process to the install we can now track users individually as well as personalize content with profile fields. Registration is optional, but individual tracking and personalization are available only to registered users...

RSS Focus adds Scheduled Article/Item option

Chris Donald — Mon, 08 May 2006 08:56:15 -0500

You can now create a new article/item and schedule it to show to users at a later date and time.

RSS Focus offers new release of it's Mini-Reader

Chris Donald — Mon, 08 May 2006 08:55:54 -0500

Version 1.0.0.60 - With this release we've added a flashing system tray icon to notify the user of new content in case they were not at their computer when the sound and pop-up activated. This way the user will still know they have new content waiting by means of the flashing icon in the system.

Shhh... Don't tell them it's RSS

Chris Donald — Mon, 08 May 2006 08:55:44 -0500

Explaining RSS to the average Internet user only makes their head hurt.

We think most people on the forefront of sales/marketing/SEO are embracing RSS with a passion. It's possibilities seem endless and benefits seem limitless. But getting the average Joe Internet user to embrace it, well that's another story. Although RSS usage is growing fast in all arenas, many people who are using RSS through feeds or distributed content have no idea they are using RSS. We think that's just fine!